I just finished conducting a simple experiment that produced some pretty interesting results, in my opinion. I typed the name of my website (southern prose) into the Google search engine and checked the results. As expected, three of the first four search results were "me" -- either a link to an article, the website homepage, or the author bio page. Enclosing the search criteria in quotation marks didn't appear to have any impact on the results. No smile for the mug shot, Jussie? Then I began repeating the experiment, while doing my best to apply the scientific method. I added the name of my friend and guest contributor Frank Boccia to the search criteria, noting that the results only changed slightly when quotation marks were used around "southern prose". Instead of the top three results matching my website, Google now found four unique articles. A slight improvement. Over a number of iterations, the search results were fairly consistent...as I'd think of another subject or guest contributor at www.southernprose.com and modify the search criteria, at least one article from my website matching the criteria would inevitably show in the search results, as my queries correctly matched and located articles about Rose Kopp, P. Z. Myers and Hector Avalos and consistently listed them in the top two matches. When I substituted the name of the world's most hysterical climate alarmist, Google even found an old article about hate crimes that wasn't even about Al Gore, but merely made a brief reference to him. And when I added famed atheist Richard Dawkins to the search … [Read more...]